Sweeten

BRAND ICONOGRAPHY

OVERVIEW

Sweeten provides homeowners with a personalized renovation experience by matching their unique projects with trusted general contractors. As a freelancer for Sweeten, I had the opportunity to collaborate with their team to build upon their brand iconography.

OBJECTIVE

When designing these additional icons, I worked within the existing brand guidelines. My main objective was to create visuals that not only refreshed the site’s aesthetic with added character but also enhanced the overall user experience.